Hi, I’m Zoe, a 33-year-old French Product Designer based in Montreal, always excited by new challenges.

I’m passionate about human-centered design, emerging technologies, and interactive experiences. I studied Graphic Design for five years at the École nationale supérieure des arts appliqués et des métiers d’art in Paris, specializing in digital design.

I love creating and shaping web design, brand identities, strategies, and user experiences. For the past four years, I’ve worked as a web designer at the fashion brand The Kooples in Paris, collaborating with teams in Korea and the US. My experience spans user research, wireframing, prototyping, design systems, and cross-functional collaboration.

If you’d like to grab a coffee or chat, feel free to reach out at guillaume.zoe@gmail.com

 

WORK EXPERIENCE


Cloud Imperium Games
PRODUCT DESIGNER

As a Product Designer, I lead the redesign of Star Citizen’s online store, a highly strategic part of the website where design decisions directly impact business performance and the player experience.

My role is to create an intuitive and impactful user experience while collaborating closely with development and product management teams. I am responsible for user research, wireframing, prototyping, and defining design specifications to ensure smooth and successful implementation. I also contribute to story mapping, user stories, and product strategies, making sure that design decisions align with both user needs and business goals.

This experience has strengthened my leadership abilities and sharpened my capacity to deliver creative, user-centered solutions in a fast-paced and demanding environment.

Skills: Product Design · UX/UI Design · Interaction Design · Web Design · Branding · User Research · Wireframing · Prototyping · Design Systems · E-commerce / B2C · Agile · Cross-functional Collaboration · Creative Problem Solving · Leadership · Stakeholder Management

Since 2020 - Quebec, Canada

 

Penega Communication Inc
UX UI DESIGNER

Penega is a full-service communication agency managing a diverse portfolio of B2C and B2B clients. I was responsible for the creative conception and execution of all company projects, with a specialization in UX/UI for web-related initiatives.

Key Responsibilities:
- Develop creative approaches, including mockups, mobile app interfaces, interactive tablet interfaces, wireframing, and typographic research.
- Deliver user-centered design solutions through UX and UI design best practices.
- Collaborate closely with all members of the Penega team to ensure cohesive project execution.
- Maintain brand consistency and tone across multiple platforms.
- Solve creative challenges with innovative and strategic ideas.
- Explore and implement new techniques and tools to enhance project quality.
- Meet project deadlines and ensure timely delivery of deliverables.

Main Clients: Desjardins · Union des Producteurs Agricoles (UPA) · Ville de Montréal-Ouest · Groupe Financier PEAK · Salon de l’habitation 2019 Expo Media · Fonds de Solidarité FTQ

2019 - Quebec, Canada

 

The Kooples
UX UI DESIGNER

The Kooples is a leading fashion brand known for its contemporary, stylish collections and strong digital presence.

Key Responsibilities:
- Design and research of graphic solutions for all digital communication assets, including newsletters, homepages, and affiliate banners.
- UI and UX improvements for the e-commerce website on both desktop and mobile platforms.
- Graphic redesign of web projects while considering technical development constraints.
- Creation and adaptation of newsletter graphics to support brand strategy and identity.
- Development of HTML email campaigns and deployment via a digital platform (SPLIO).
- Understanding and alignment with the creative objectives of each project within the e-commerce and retail departments.
- Photo retouching and iconography research.

2014-2018 - Paris, France

 

FORMATION

  • INSTITUT F2I

    This master’s program combines internet technologies and marketing tools. It prepares Digital Project Managers to organize and plan the implementation of one or multiple digital publishing or communication projects, from the initial conception phase to artistic and technical execution, leveraging both internal and external resources.

    Graduates are trained to ensure that projects meet client specifications in terms of cost, deadlines, quality, and performance. They also develop the ability to proactively propose adjustments in line with technical constraints and gain a strong understanding of the roles within the project team, including developers, integrators, and designers responsible for the design and production of digital deliverables.

  • SCHOOL OF DESIGN AND VISUAL ARTS - LAVAL UNIVERSITY, QC

    The program provides a comprehensive understanding of communication processes, as well as the design and creation of effective visual messages through the development, execution, and management of graphic design and visual communication projects.

    Students learn to create symbols, images, and visual elements to convey concepts, information, or messages. The curriculum includes experimentation with various visual media: drawing, typography, photography, illustration, digital graphics, and video; while considering their technical requirements.

    The program also introduces semiotics and the semantics of signs and images, along with key concepts and models of visual communication. Students gain insights into the history of art and design, as well as current trends in the field. text goes here

  • Award
    Design of an Eco-Friendly Packaging
    For the CONSEIL NATIONAL DE L’EMBALLAGE
    Winner – January 27, 2011

    Advanced Graphic Design Courses: Photoshop, Illustrator, and InDesign
    3D Design Course: Creation of temporary commercial structures (stands and point-of-sale displays)
    Graphic Research and Creation: Packaging, logos, pictograms, and other visual elements
    Life Drawing Courses: Painting, chalk, charcoal, ballpoint pen, dry pastel, etc.
    Life Modeling Courses: Sculpting and modeling from live modelsere

 

CERTIFICATION

Agile Product Owner
VISEO

2017

 

Languages

French
Native

English
Proficient

Spanish
Basic knowledge